<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[Superstoke]]></description><link>https://www.superstoke.io/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 12 May 2026 21:21:54 GMT</lastBuildDate><atom:link href="https://www.superstoke.io/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Marketing Cloud Next: The King Has An Heir]]></title><description><![CDATA[Table of content Summary What it is Foundation: Data 360 AgentForce and the birth of agentic, administrative marketing Salesforce admin dependency Content builders: emails and landing pages Feature release cadence Automation Reporting How it compares to other tools Who should be watching it Who should wait Platform in transition Summary Ushering in an era commonly referred to as Agentic Marketing, Marketing Cloud Next is Salesforce's attempt to rebuild marketing from the ground up on its core...]]></description><link>https://www.superstoke.io/post/marketing-cloud-next-the-emperor-has-an-heir</link><guid isPermaLink="false">69de9f681847596b2f518f3b</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[MarTech Stack]]></category><pubDate>Tue, 14 Apr 2026 20:19:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_c764290e3f9a4f3fab13a8229699d9ba~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Marketo The Behemoth Marketing Automation Platform Is Not Going Anywhere]]></title><description><![CDATA[Table of contents Summary Ideal customer profile Ease of use and interface Salesforce integration Website tracking Deliverability AI Pricing Why it remains the standard Summary Founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, Marketo has long held the throne of premium go-to marketing automation platforms in mid-market and enterprise. Designed to be user-friendly and highly configurable instead of some of its more tech-heavy rivals, Marketo has...]]></description><link>https://www.superstoke.io/post/marketo-the-goliath-marketing-automation-platform-is-not-going-anywhere</link><guid isPermaLink="false">69de9d3a67b31730ab9901bd</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[MarTech Stack]]></category><pubDate>Tue, 14 Apr 2026 20:08:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_35ebf059cc294d7593a50a4a2e467d25~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Marketing Cloud Engagement: The Tool For Scaling Mid-Market &#38; Enterprise Brands]]></title><description><![CDATA[Table of Content Summary Ideal Customer Profile Pricing Ease Of Use and Interface Email and content editor Landing page  management Data management Technical requirements Salesforce CRM integration Deliverability Scalability Reporting and analytics AI Innovation and roadmap Summary Marketing Cloud Engagement is the leading enterprise email marketing platform. So, if you are looking for an email tool that can do some heavy lifting and your team has the resources to manage it, MCE is your...]]></description><link>https://www.superstoke.io/post/marketing-cloud-engagement-the-tool-for-scaling-mid-market-enterprise-brands</link><guid isPermaLink="false">69de99211847596b2f517b39</guid><pubDate>Tue, 14 Apr 2026 19:55:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_2f1a320bbd7d4657befe18b3d3569298~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[An Overview Of Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), The Tool Of Many Names]]></title><description><![CDATA[Table of contents Summary Ideal customer profile A Brief, Ridiculous History Salesforce CRM integration Pricing Automation Email Builder Landing Page Builder Reporting and analytics AI User Interface Social Connectors Why Companies Actually Buy It Summary Marketing Cloud Account Engagement  is Salesforce's B2B marketing automation tool and the platform of many names. Founded in 2007 in Atlanta by David Cummings and Adam Blitzer, acquired by ExactTarget in 2012, rolled into Salesforce in 2013,...]]></description><link>https://www.superstoke.io/post/an-overview-of-salesforce-marketing-cloud-account-engagement-mcae-pardot-the-tool-of-many-names</link><guid isPermaLink="false">69de93fc934ce577916c10bc</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[MarTech Stack]]></category><pubDate>Tue, 14 Apr 2026 19:38:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_65cf58114da5490986c0e6244bf613fd~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Why HubSpot Is the Go-To Sidekick for Startups &#38; SMBs]]></title><description><![CDATA[Table of contents Summary Ideal customer profile Pricing Licensing model Ease of use and interface Reporting and analytics Deliverability Scalability and enterprise readiness CRM and data model Salesforce integration Cross-channel personalization AI Community and support Sales and service coverage Innovation and roadmap Summary HubSpot is the right tool for startups and lower mid-market companies with five or fewer marketers. It shines for businesses migrating off spreadsheets who want a...]]></description><link>https://www.superstoke.io/post/why-hubspot-is-the-go-to-sidekick-for-startups-smbs</link><guid isPermaLink="false">69de7297b9feb7db43b9d88f</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[MarTech Stack]]></category><pubDate>Tue, 14 Apr 2026 17:12:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_8ce87db7b7fe4db3bd4de0e665f8e9fd~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[The Ultimate Guide To MarTech Selection]]></title><description><![CDATA[Every business will have very unique needs and use cases to evaluate during their tool selection but here is a high-level guide to get you started organized by business size and maturity.]]></description><link>https://www.superstoke.io/post/the-ultimate-guide-to-martech-selection</link><guid isPermaLink="false">69de6d1566c8cbf1f4c18e2c</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[MarTech Stack]]></category><pubDate>Tue, 14 Apr 2026 16:58:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_bb4675731c9749269ad09b82792a48ff~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Cyclomedia Boosts Customer Engagement By Nearly 500%]]></title><description><![CDATA[Research, data analysis, content development, and customer journey strategies combine to create a more personalized approach. ]]></description><link>https://www.superstoke.io/post/cyclomedia-boosts-customer-engagement-by-nearly-500</link><guid isPermaLink="false">67af761b1c9b872b54ff55fc</guid><category><![CDATA[Audience Segmentation]]></category><category><![CDATA[MarTech Stack]]></category><category><![CDATA[Customer Story]]></category><pubDate>Fri, 14 Feb 2025 21:28:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_403b256ea0434664bf42b6785c5c8ae9~mv2.png/v1/fit/w_500,h_250,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Selecting The Best Website Tool For Your Business - A Comprehensive Guide]]></title><description><![CDATA[Website builders come with lots of bells and whistles. It can make finding the right tool challenging.]]></description><link>https://www.superstoke.io/post/selecting-the-best-website-tool-for-your-business-a-comprehensive-guide</link><guid isPermaLink="false">674b69832efd39323ab30063</guid><category><![CDATA[MarTech Stack]]></category><pubDate>Sun, 01 Dec 2024 05:03:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_e07b4f153be54ab885b09315f93dd90a~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Lead Nurturing For Demand Creation.]]></title><description><![CDATA[Learn how one business stayed in the game long enough to emerge from the pandemic stronger than ever.]]></description><link>https://www.superstoke.io/post/lead-nurturing-for-demand-creation</link><guid isPermaLink="false">673e27fe62d82a3a02ec2e63</guid><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Audience Segmentation]]></category><category><![CDATA[Scaling Marketing]]></category><category><![CDATA[Customer Story]]></category><pubDate>Wed, 20 Nov 2024 18:46:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_210bc16d5a3d4be4a87459eec4ae016b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Knowing Your Audience.]]></title><description><![CDATA[Empathy builds insight enabling you to understand your customers' pains, articulate your product's value, and build lasting relationships.]]></description><link>https://www.superstoke.io/post/knowing-your-audience</link><guid isPermaLink="false">673e274f3576f3688d3242d7</guid><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Audience Segmentation]]></category><category><![CDATA[Customer Story]]></category><pubDate>Wed, 20 Nov 2024 18:16:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_e43f3b4917ab43d89f8c77b32999d585~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Creating Brand Alignment.]]></title><description><![CDATA[Everyone in your organization will have opinions on what your brand should be, what it should represent, which customer pains to focus on.]]></description><link>https://www.superstoke.io/post/creating-brand-alignment</link><guid isPermaLink="false">673e26178d909b96a7aa8c7a</guid><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Customer Story]]></category><pubDate>Wed, 20 Nov 2024 18:14:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_983b2ce401c64923a7540c93b6d7a6a2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[Scaling Your MarTech Infrastructure]]></title><description><![CDATA[Drive adoption, productivity and customer satisfaction with a relevant and personalized end-to-end customer experience.]]></description><link>https://www.superstoke.io/post/scaling-your-martech-infrastructure</link><guid isPermaLink="false">673e259662d82a3a02ec26be</guid><category><![CDATA[MarTech Stack]]></category><category><![CDATA[Scaling Marketing]]></category><category><![CDATA[Customer Story]]></category><pubDate>Wed, 20 Nov 2024 18:09:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_a35690b8cfd34309a392dd55811a8a84~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item><item><title><![CDATA[How To Select A MarTech Tool: A Practical Guide]]></title><description><![CDATA[Choosing the right MarTech tool can feel daunting. With thousands of solutions available, knowing where to start is tough.]]></description><link>https://www.superstoke.io/post/this-is-a-test-post</link><guid isPermaLink="false">673be6f0c8e1b24cf5c7cf51</guid><category><![CDATA[MarTech Evaluation]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Scaling Marketing]]></category><pubDate>Tue, 19 Nov 2024 01:16:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bcd4e1_80d980fd7e0643d6a68c38df2983fa75~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Barnett</dc:creator></item></channel></rss>