Marketing Cloud Next: What It Is and How to Evaluate It

A working framework for evaluating Salesforce's next-generation marketing platform, presented to the Denver Salesforce User Group on May 27, 2026.

If you're considering Marketing Cloud Next, navigating a Marketing Cloud Engagement renewal, or trying to figure out where Marketing Cloud Account Engagement fits, this is for you.

What You'll Take Away

MCN is a ground-up rebuild, not an MCE upgrade. The migration story is different for MCE customers vs. MCAE customers.
The campaign record is finally the marketer's hub. That changes how teams should think about platform skills.
The hardest part of MCN isn't the platform, it's whether your team has the right Salesforce skills to operate it.
Investment confidence today: cautious on MCN (trending up), high on MCE (trending mid), low on MCAE and MCP.

Daniel Barnett is the founder of Superstoke, a MarTech consultancy helping mid-market teams cut through Salesforce platform decisions. He holds 12 Salesforce certifications and has built marketing practices at Bluewolf and Thunder.

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