Every business will have very unique needs and use cases to evaluate during their tool selection but here is a high-level guide to get you started organized by business size and maturity.

Table of contents Summary What it is Foundation: Data 360 AgentForce and the birth of agentic, administrative marketing Salesforce admin dependency Content builders: emails and landing pages Feature release cadence Automation Reporting How it compares to other tools Who should be watching it Who should wait Platform in transition Summary Ushering in an era commonly referred to as Agentic Marketing, Marketing Cloud Next is Salesforce's attempt to rebuild marketing from the gro

Table of contents Summary Ideal customer profile Ease of use and interface Salesforce integration Website tracking Deliverability AI Pricing Why it remains the standard Summary Founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, Marketo has long held the throne of premium go-to marketing automation platforms in mid-market and enterprise. Designed to be user-friendly and highly configurable instead of some of its more tech-heavy rivals,