Senior marketing leadership, a fraction of the time
You need someone who can set direction and also get things built. Our fractional leadership model gives you a senior marketing lead who owns strategy, roadmaps, and priorities, then executes alongside your team.
Who this is for
It's usually a good fit if one of these sounds familiar:
- B2B companies that have outgrown ad hoc marketing but aren't ready for a full-time VP
- Salesforce consulting partners that need marketing to sell services, not just generate noise
- Teams with a capable platform and no clear plan for using it
- Leadership teams adopting AI in marketing who need guardrails before scale
What's included
Strategy and positioning
ICP definition, persona strategy, messaging hierarchy, and positioning that speaks to buyers instead of about yourself.
Roadmaps and visioning
Multi-quarter marketing roadmaps with every initiative scored by effort, dependency, and expected return, so you know what to do first and what to skip.
AI governance for marketing
Policies and review processes for how AI is used in content, personalization, and agent-driven campaigns. Covers data use, brand risk, approval workflows, and oversight of tools like Agentforce.
Channel and program planning
Newsletter, content, paid social, events, and partner channel programs mapped to specific personas.
Hands-on execution
We don't hand you a deck and leave. Builds in Account Engagement, Marketing Cloud, Webflow, and your analytics stack are part of the work.
How it works
- Discovery (weeks 1 to 2): Review goals, audiences, current programs, and tech stack.
- Plan (weeks 3 to 4): Deliver a prioritized roadmap and the first quarter's plan.
- Run (ongoing): Execute against the roadmap with monthly reporting and quarterly replanning.
Engagements run on a monthly retainer.
A couple of recent engagements
Healthcare-focused Salesforce consulting partner
Reorganized the company's marketing around its three real audiences: health plans, providers, and Salesforce account executives. Built persona strategy and a 3-month channel plan, launched a newsletter and nurture program in Account Engagement, ran LinkedIn campaigns targeting healthcare Salesforce personas, fixed site indexing and analytics issues, and created a fixed-fee AI readiness offering supported by a conversational readiness-scoring tool. Also leads AI governance for the marketing function.
Salesforce consulting partner, brand and go-to-market rebuild
Ran a brand workshop and built the messaging hierarchy, ICPs, and strategy statement. Redesigned website information architecture, optimized the AppExchange listing, audited sales enablement materials, and delivered an ROI-scored roadmap that ranked every initiative by impact, effort, and dependencies.
Questions people ask
What is a fractional marketing leader?
A senior marketing executive who works part-time for multiple companies on a retainer. You get leadership-level strategy and accountability without the cost of a full-time hire.
How is this different from hiring an agency?
Agencies execute what you ask for. A fractional leader decides what should be done, sets priorities, and owns the outcome, then executes or directs execution.
Do you require a lot of meetings?
No. We work async-first with a short weekly or biweekly check-in and written updates.
Can you help with AI governance specifically?
Yes. We build AI use policies, review workflows, and oversight processes for marketing teams adopting generative AI and agents.
Want to talk it through?
Tell me where things stand, and we'll figure out together whether this is the right fit.