Know what's under the hood before you buy
A target's growth story depends on how its marketing actually works. We assess the marketing technology, data, and demand engine behind the numbers, so you can price risk and plan the value creation work from day one.
Who this is for
It's usually a good fit if one of these sounds familiar:
- Private equity firms evaluating platform and add-on acquisitions
- Corporate development teams assessing targets
- Operating partners planning post-close value creation
- Portfolio companies preparing for a sale
What we assess
Technology stack
Platforms, licensing, contract terms, technical debt, integration quality, and overlap with your existing portfolio.
Data health
CRM and marketing database quality, duplicates, consent compliance, and data ownership.
Demand engine
How leads are generated, scored, routed, and attributed, and whether reported pipeline holds up.
Team and process
Who runs the platforms, key-person risk, and reliance on agencies or contractors.
AI readiness and risk
Current AI use in marketing, governance gaps, and data exposure.
Integration and migration cost
Estimated effort and cost to consolidate, migrate, or modernize post-close.
Deliverables
- Diligence memo with findings rated by risk and impact
- Red flags that affect valuation or deal terms
- 100-day value creation recommendations
- Cost and timeline estimates for remediation or integration
Why Superstoke
- Former VP-level leader of MarTech practices at Bluewolf and Thunder
- 12 Salesforce certifications
- Hands-on experience diagnosing data, connector, and deliverability problems that rarely show up in a management presentation
How it works
- Scope: Align on deal timeline, focus areas, and data room access.
- Assess: Review documentation and platforms, and interview key staff.
- Report: Deliver a written memo on your deal timeline.
- Brief: Walk the deal team through findings.
Engagements are fixed-fee, scoped to deal size and timeline.
Questions people ask
What is MarTech due diligence?
An independent review of a target company's marketing technology, data, and lead generation process to identify risk and value creation opportunities before a deal closes.
How long does diligence take?
We work to your deal timeline.
Do you sign NDAs?
Yes. All diligence work is confidential.
Can you support post-close work?
Yes. We can lead the value creation roadmap through fractional leadership or execution retainers.
Want to talk it through?
Tell me where things stand, and we'll figure out together whether this is the right fit.